HUAWEI
ANNUAL
2023
CLIENT
HUAWEI
The latest FusionSolar 6.0, released in 2023 by Huawei, the world's top technology company, is a global solar energy solution that adopts digital energy technology to provide users with efficient, reliable, and intelligent photovoltaic power generation systems. The promotion of FusionSolar will help reduce dependence on traditional energy and emissions of greenhouse gas and contribute to stimulate the green energy transition globally. Its efficient performance, reliability and intelligent monitoring have not only boosted the popularization of green energy, but also accelerated the continuous research and innovation of renewable energy technologies.
While ensuring brand consistency, highlighting product functional characteristics and environmental protection concepts is the main challenge of the project. Based on the core value proposition of the new generation of intelligent photovoltaic products, namely, focus on technology integration, partner co-construction, and development of the ecological partnership system, the establishment of a visual system in line with product characteristics and brand image aims to inject positive impetus into the marketing strategy.
Social media and outdoor advertising use green and orange as color systems to symbolize green environmental protection, energy regeneration and technological innovation, which aligns with the product's core concept.
While conveying the brand message, this comprehensive strategy successfully highlights the unique environmental protection function of the product and its responsibility for social and environmental issues.
Consumer Research ·Branding · Digital Editorial · Online Advertising Design · Social Media Campaign · Print Advertising Design · Animation