Estée Lauder is a leading global giant in the cosmetics and beauty industry, as well as a manager of international luxury brands. Have formed a large and diverse product portfolio. The company conveys a unique beauty concept through different brands to meet the needs of various consumers. The high-quality products that reflect its innovation, quality and social responsibility. It pays attention to technological innovation and beauty trends and is committed to social responsibility, creating a better customer experience through sustainable business methods.

Based on luxury and high-quality brand image, Estée Lauder has successfully attracted high-end female consumers who pursue excellence. The brands aim to increase the affinity of the festival marketing materials by incorporating local elements that symbolize local culture and traditions, combining the brand identity with the marketing strategy.