xFusion

ROLE

Graphic Designer

DURATION

May 2023 - June 2023

CLIENT

xFusion

xFusion Technology is a leading global provider of computing infrastructures and services. With B2B as its core business model, it provides advanced computing power solutions to help customers and partners achieve digital transformation. It has built a vast and influential business network covering more than 130 countries and regions, serving the world's top 500 enterprises and a wide range of customer groups in various industries, including telecoms, finance, Internet, education, transportation, energy and governmental. The core values of technological innovation, energy conservation and environmental protection motivate xFusion to transform the digital industry to create business purpose and commit to environmental responsibility.

The main challenge faced by B2B in the technology industry in terms of branding is to adequately convey differentiated brand information and value propositions while striving to accumulate reliable assets. Therefore, innovative, technological and green visualization solutions can promote the sustainable construction of brands, including brand colors, logos, and language styles. Ensuring the consistency of published information helps build brand awareness to gain the commitment of potential customers and partners while establishing its leading position in technology services.

The wave of digital transformation has broadened the scope of competition and provided buyers with a broader range of options. In this highly competitive digital environment, creating a remarkable brand image on social media is the key to shaping the company's reputation, cultivating loyalty and enhancing trust.

Consumer Research · Branding · Online Advertising Design · Social Media Campaign · Print Advertising Design · Animation

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